tag:blogger.com,1999:blog-62324759265133799192024-03-13T14:35:48.563-07:00Setting Product StrategyVCOACH Serveshttp://www.blogger.com/profile/06159422309727710109noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6232475926513379919.post-65174245737421830342010-05-31T20:21:00.001-07:002010-05-31T20:21:52.451-07:00Pop Quiz on Product Strategy<div style="width:425px" id="__ss_4238512"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/farlahsevilla/ppt-sample" title="Ppt sample">Ppt sample</a></strong><object id="__sse4238512" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=pptsample-100523012835-phpapp01&stripped_title=ppt-sample" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4238512" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=pptsample-100523012835-phpapp01&stripped_title=ppt-sample" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/farlahsevilla">farlahsevilla</a>.</div></div>VCOACH Serveshttp://www.blogger.com/profile/06159422309727710109noreply@blogger.com0tag:blogger.com,1999:blog-6232475926513379919.post-34244541813719882462010-05-31T20:02:00.001-07:002010-05-31T20:02:34.200-07:00Product Strategy in Medical Applications<div style="width:425px" id="__ss_4106093"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/riafajardo/ch-12-setting-product-strategy" title="CH. 12 - SETTING PRODUCT STRATEGY">CH. 12 - SETTING PRODUCT STRATEGY</a></strong><object id="__sse4106093" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ch-12-settingproductstrategy-100515024742-phpapp01&stripped_title=ch-12-setting-product-strategy" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4106093" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ch-12-settingproductstrategy-100515024742-phpapp01&stripped_title=ch-12-setting-product-strategy" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/riafajardo">Ateneo Graduate School of Business</a>.</div></div>VCOACH Serveshttp://www.blogger.com/profile/06159422309727710109noreply@blogger.com0tag:blogger.com,1999:blog-6232475926513379919.post-8462688507935511662010-01-14T13:00:00.000-08:002010-01-13T17:13:23.164-08:00Top Ten Concepts on Setting Product Strategy<span style="font-weight: bold;">1. </span><span style="font-weight: bold;">Product levels must be addressed</span>. These are the several product levels: core benefit, basic product, expected product, augmented product, and potential product<br /><br /><span style="font-weight: bold;">2. </span><span style="font-weight: bold;">Create a brand identity</span>. To differentiate yourself from others. this can be done through the product's form, features, customization, performance quality, conformance quality, durability, reliability, repairability, and style.<br /><br /><span style="font-weight: bold;">3. </span><span style="font-weight: bold;">Provide value-added services for further differentiation</span>. Aside from the product itself, you should provide services to enhance or support your product, such as: ordering ease, delivery, installation, customer training, maintenance and repair.<br /><br /><span style="font-weight: bold;">4. </span><span style="font-weight: bold;">Market an optimal set of products</span>. There are several product hierarchies which may be looked into for your offerings: Need family, product family, product class, product line, product type, and the most distinct unit, the item.<br /><br /><span style="font-weight: bold;">5. </span><span style="font-weight: bold;">Offer customizable product mixes</span>. Offer customers other products which may complement your main product or even a primary product which may be customized to the customers' needs.<br /><br /><span style="font-weight: bold;">6. </span><span style="font-weight: bold;">Create a product map to assess the competition</span>. Know the competition, identify your market segment.<br /><br /><span style="font-weight: bold;">7. </span><span style="font-weight: bold;">Utilize line stretching to cater to a spectrum of markets</span>. Stretching beyond your usual line or market, whether up, down, or both ways provides a wider base of customers with choices.<br /><br /><span style="font-weight: bold;">8. </span><span style="font-weight: bold;">Product-mix pricing provides customers with options</span>. Offering different prices featuring different combination of items from your offerings caters to a spectrum of customers with different needs and also buying capacities.<br /><br /><span style="font-weight: bold;">9. </span><span style="font-weight: bold;">Involve in co-branding and ingredient branding to maximize exposure</span>. Partnering your product with different products will further expose and make visible your product as customers of the other products would also be familiarized with your product.<br /><br /><span style="font-weight: bold;">10. </span><span style="font-weight: bold;">Looks do matter</span>. Good packaging and aesthetics always interest and entice the customer.VCOACH Serveshttp://www.blogger.com/profile/06159422309727710109noreply@blogger.com0tag:blogger.com,1999:blog-6232475926513379919.post-88110777364963660162010-01-10T05:03:00.001-08:002010-01-13T17:12:30.392-08:00Top 10 Concepts in Setting Product Strategy<div style="width:425px;text-align:left" id="__ss_2876126"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/luisangelo77/v47-ch12-setting-product-strategy-chino-ibarra" title="V47 Ch12 Setting Product Strategy Chino Ibarra">V47 Ch12 Setting Product Strategy Chino Ibarra</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=v47ch12settingproductstrategychinoibarra-100110065929-phpapp02&stripped_title=v47-ch12-setting-product-strategy-chino-ibarra" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=v47ch12settingproductstrategychinoibarra-100110065929-phpapp02&stripped_title=v47-ch12-setting-product-strategy-chino-ibarra" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/luisangelo77">luisangelo77</a>.</div></div>VCOACH Serveshttp://www.blogger.com/profile/06159422309727710109noreply@blogger.com0tag:blogger.com,1999:blog-6232475926513379919.post-21500153958272175352010-01-10T05:03:00.000-08:002010-01-13T17:12:30.379-08:00Top 10 Concepts in Setting Product Strategy (Visual Version)<div id="__ss_2876125" style="text-align: left; width: 425px;"><a href="http://www.slideshare.net/luisangelo77/v47-ch12-setting-product-strategy-chino-ibarra-visual-version" style="display: block; font-family: Helvetica,Arial,Sans-serif; font-size-adjust: none; font-size: 14px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px 0pt 3px; text-decoration: underline;" title="V47 Ch12 Setting Product Strategy Chino Ibarra Visual Version">V47 Ch12 Setting Product Strategy Chino Ibarra Visual Version</a><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=v47ch12settingproductstrategychinoibarravisualversion-100110065942-phpapp02&stripped_title=v47-ch12-setting-product-strategy-chino-ibarra-visual-version" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=v47ch12settingproductstrategychinoibarravisualversion-100110065942-phpapp02&stripped_title=v47-ch12-setting-product-strategy-chino-ibarra-visual-version" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><br /><div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">presentations</a> from <a href="http://www.slideshare.net/luisangelo77" style="text-decoration: underline;">luisangelo77</a>.<br /></div></div>VCOACH Serveshttp://www.blogger.com/profile/06159422309727710109noreply@blogger.com0